Day: May 4, 2025

Marketing has always been about understanding human psychology—what drives people to engage, buy, and remain loyal. As artificial intelligence (AI) takes center stage, it is not just the tools that are…

Importance of Agency Client Relationships in the AI Advertising Era The Advertising industry in our region (UAE, KSA, and MENA at large) is undergoing a generational shift. Agencies are increasingly benefiting…

After more than a decade in media planning, buying, and strategic digital leadership across the GCC and India, I can confidently say this: we are on the brink of a transformation…

Traditionally cautious due to tight margins, many retailers—especially in grocery, supermarket, and FMCG are now understanding & opening conversations toward rapid digital transformation. The reason? Artificial Intelligence (AI) is no longer a…

After weeks of learning, unlearning, relearning, and relentless refinement, I am beyond proud to unveil something truly transformative; the Social Media Planning AI Agent under the banner of AgenticAgencyLife.ai This…

We are observing businesses and professionals begin conversations on Innovation & AI, a YouGov study found that 83% of UAE businesses are ready to integrate generative AI into their operations.…